The Lyra Dress
Royal Mail
Money-Back
FREE Gold-Tone Bracelet with your purchase! (worth £12.95)
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A strapless column maxi designed to contour the body and move with you. Asymmetric hip draping and a high thigh split bring elegant tension to a clean, fluid silhouette — crafted for standout evenings.
All orders are dispatched within 1–2 working days via Royal Mail.
Standard delivery takes 3–6 working days after dispatch. You will receive a tracking number by email once your order has shipped.
Free UK delivery on all orders — no minimum spend required.
International shipping available at checkout.
We offer a full 30-day money-back guarantee on all orders. If you're not completely satisfied, return your item in its original condition and we'll issue a full refund — no questions asked.
To start a return, simply email us at returns@noovaly.com with your order number. We'll take care of the rest.
Refunds are processed within 3–5 working days of receiving your return.
Measurements in centimetres. If you're between sizes, we recommend sizing up.
| Size | UK | EU | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|---|
| XS | 6 | 34 | 80–83 | 62–65 | 88–91 |
| S | 8 | 36 | 84–87 | 66–69 | 92–95 |
| M | 10–12 | 38–40 | 88–93 | 70–75 | 96–101 |
| L | 14 | 42 | 94–99 | 76–81 | 102–107 |
| XL | 16 | 44 | 100–105 | 82–87 | 108–113 |
| 2XL | 18–20 | 46–48 | 106–113 | 88–95 | 114–121 |
| 3XL | 22 | 50 | 114–121 | 96–103 | 122–129 |
Not sure? Measure your bust at the fullest point, waist at the narrowest, and hips 20 cm below your waist.
Our Difference
What Makes Our Dresses Different
Every piece is designed with one intent — to make you feel extraordinary the moment you put it on.
Sculpting Silhouette
Each cut is engineered to contour and celebrate your natural shape, from every angle.
Premium Fabric
Soft, breathable and luxuriously smooth against the skin — wears beautifully all day.
Moves With You
Designed for real life. From morning coffee to midnight — you won't want to take it off.
Flawless Finish
Every stitch, seam and hem crafted to a standard you can see and feel the moment it arrives.
Customer Reviews
They love it. You will too.
Customer photos
"Absolutely gorgeous dress. The fit is perfect and the fabric is incredibly soft against the skin. I wore it to a dinner and couldn't stop getting compliments all evening."
"Received so many compliments wearing this. The silhouette is stunning and it photographs beautifully. Already thinking about ordering another colour."
"I love how it moves when I walk — so elegant. The quality is evident the moment you open the box. This is luxury at an honest price."
"The colour is so flattering — makes my skin glow. I've never felt this confident in a dress before. It drapes beautifully and feels premium through and through."
"I was nervous ordering online but the sizing guide was spot on. Arrived beautifully packaged. 10/10 — will definitely order again."
"The attention to detail is incredible — every seam, every hem is perfect. I've never owned anything that feels this premium at this price point."
"Wore this to my sister's engagement party and genuinely felt like the best version of myself. The fabric is so forgiving and the cut is everything."
"Fast delivery, beautiful packaging, stunning dress. Every single thing about this purchase was perfect. Already recommended it to three friends."
"This is exactly the kind of dress I've been looking for years. Elegant without being over the top, and comfortable enough to actually enjoy wearing all day."
"Took it on holiday and it was perfect — looked polished for dinners and lovely for daytime. One dress, endless occasions. Worth every penny."
"I'm usually very hard to please when it comes to fit, but this dress hugs in all the right places. The length is ideal too — not too short, not too long."
"It arrived even more beautiful than in the photos. The colour depth is rich and the fabric has this wonderful drape that photographs incredibly."
"Really beautiful dress and great quality. I sized up as suggested and the fit is great. Delivery was quick and the packaging felt really luxurious."
"I've bought a lot of dresses online and most disappoint in person — this one genuinely exceeded my expectations. The fabric quality is exceptional."
"Ordered for a wedding and got more compliments than the bride (sorry!). Truly a standout dress. The silhouette is refined and flattering on my hourglass figure."
"The quality of stitching and finish is remarkable. You can feel this was made with care. I'll be ordering the Celeste next — sold on this brand completely."
"Perfect for the office and still elegant for an evening out. I wore mine with heels and then flats and it worked beautifully both ways."
"Honestly one of the best purchases I've made this year. It looks expensive, feels incredible and I get stopped everywhere I go. Love this brand."
"Very impressed with the quality. Fabric is soft, the fit runs true to size and the colour is even more beautiful in person. Would definitely recommend."
"I'm petite and always struggle with dress lengths — this one hits perfectly just below the knee. Finally a brand that thinks about proportions."
"This is my third Noovaly dress and each one has been perfect. The consistency of quality is what keeps me coming back. Simply beautiful."
"It arrived two days after ordering, packaged like a gift. The tissue paper, the ribbon — it felt like an experience from start to finish. The dress itself is gorgeous."
"I wore this on a date night and felt truly beautiful. My partner said I looked stunning. It's rare a dress makes you feel that way — this one absolutely does."
"Great brand. The dress is well-made, arrives quickly and looks exactly like the photos — actually better. My new favourite piece in my wardrobe."
"I have a very difficult body shape to dress but this fits like it was made for me. The structure gives shape without being restrictive. Absolutely love it."
"Lovely dress, the fabric is soft and the style is elegant. Slightly longer than expected but honestly I prefer it — it's a nice change from everything being too short."
"Just returned from a city break and this dress was my most-worn piece. It packs without creasing and looks fresh every single time. A genuine travel hero."
"Bought this as a treat to myself after a hard few months and it was so worth it. It made me feel like myself again. That's the power of a great dress."
"Every compliment I've received wearing this dress has led to someone asking where it's from. This brand is about to blow up and rightly so."
"Such a beautiful dress. The colour, the cut, the quality — nothing to fault. I bought it for a special occasion and now wear it every chance I get."
Our Commitment
We Celebrate Every Body
Beauty has no size, shape, or colour. Our dresses are designed to make every woman feel seen, celebrated, and unstoppable — whatever her story.
- Sizes XS to 3XL — designed for every body
- Each silhouette tested on multiple body types before launch
- Adjustable fits that adapt to your unique shape
- Because every woman deserves to feel extraordinary
Your Questions Answered
Frequently Asked Questions
We recommend using our size guide — each dress page includes detailed measurements. If you're between sizes, size up for extra comfort. Our team is always happy to advise.
Orders are processed within 1–2 working days. Standard delivery takes 3–5 working days. You'll receive a tracking link as soon as your order ships.
We offer hassle-free returns within 30 days of delivery. Items must be unworn and in their original condition. Once received, refunds are processed within 5–7 working days.
Most of our dresses are hand-wash or delicate cycle recommended. Always check the care label inside your garment. Air dry flat to preserve the shape and fabric quality.
Yes — simply return your item and place a new order for the correct size or colour. Contact our team and we'll guide you through the process as quickly as possible.
Yes, we ship to most countries. Delivery times and costs vary by destination. International orders typically arrive within 7–12 working days.